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I’ve been selling wedding dresses online for about 10 years. I work for a mid‑sized e‑commerce brand, but my job forces me to watch what’s happening on the ground. I talk to brides every single day. I also keep in touch with friends who still run physical bridal boutiques in five major U.S. markets – Las Vegas, New York, Miami, Florida (outside Miami, like Orlando and Fort Lauderdale), and California. And honestly? Things are ro…

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